MArielys Ávila

MArielys Ávila

7 Pecados comunes al crear tu marca personal

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Para crear tu marca personal debes tener conocimiento de lo que haces, de esa manera podrás evitar errores que te dificultarán la efectividad. A continuación voy a explicarte los siete errores que debes evitar al crear tu marca, así lograrás el objetivo que te has propuesto a través de ella.

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7 errores a evitar en tu marca personal

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1) La inconsistencia

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El primer error que muchas aficionadas cometen es ser inconstantes al crear su marca personal. Comienzan por algún arranque emocional, luego van perdiendo la motivación hasta que finalmente abandonan. Después intentan comenzar de nuevo y así continúan con un ciclo que no les da frutos porque siempre están abandonando para comenzar de nuevo. Si no eres constante no vas a lograr buenos resultados. Debes tener paciencia. Construir una marca amerita de esfuerzo, dedicación, constancia. Lograr que los clientes se identifiquen depende de que uses los elementos efectivos para tus objetivos y que lleguen a tu cliente ideal, pero esto es algo que suele ocurrir no solo a corto plazo, a veces a mediano y largo plazo, por eso no debes abandonar.

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2) Exceso de promoción

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El segundo error que debes evitar es promocionarte excesivamente. Ser constante es una cualidad a desarrollar, pero constancia no quiere decir exceso, quiere decir permanecer en tu esfuerzo. Cuando comienzas a abusar de la autopromoción, la gente se fastidia y comienzan a bloquear tu publicidad. Tienes que hacer fuerte tu marca personal, de esa manera podrás darte a conocer y te buscarán porque tus estrategias son buenas y ofreces buenos resultados, no porque promociones hasta cansar a la gente. De nada te sirve publicar promociones a cada instante si tus promociones no tienes una buena estrategia y no son atractivas, si no están dirigidas efectivamente a tu cliente ideal. Así que no abuses de la promoción, y más bien busca la efectividad.

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3) Subestimar el Networking

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El tercer error que debes evitar es el de no tener presente el networking. Generar y mantener relaciones personales es indispensable para poder consolidar tu marca. Ofrecer beneficios y obtener beneficios en estas relaciones debe ser una de tus metas. El Networking permite contactar con nuevos clientes y aliados, por lo tanto suma a tu marca, te da posicionamiento, te abre posibilidades. No hacer networking es un grave error que no debes cometer.

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4) La falta de Prioridades

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Algo que también debes evitar es no tener prioridades. Sin prioridades no tienes orientación de qué es lo que debes hacer cada día, cuáles son los pasos para tus estrategias y esto es crucial para una marca personal. No tener prioridades significa pasarte la vida desorientada. Tu marca se construye poco a poco, hay pasos que debes ir dando, debes conocer las prioridades, debes saber qué hacer y en qué momento, debes dirigir tu esfuerzo de forma efectiva según lo que amerite mayor atención inmediata.

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5) Falta de autenticidad

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El quinto error que debes evitar, es no ser autentica. La autenticidad es un requisito fundamental para tener éxito con tu marca personal. Tienes que demostrar que eres única, que tienes una gran capacidad para ofrecer el mejor servicio y/o producto en tu área y que no eres la copia de nadie más. Al crear tu marca debes transmitir que eres original. Evita copiar las estrategias de otras personas, es tu marca personal, es algo único. Puedes tomar ideas, aplicar lo que le da resultado a otras, pero siempre con tu toque auténtico.

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6. Más palabras que resultados.

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La regla número 1 para el desarrollo de tu marca personal es “habla con acciones, no con palabras”. La gente sabrá que eres inteligente cuando comiences a desmotrarlo con acciones específicas. Hay un dicho que dice “La lengua es el castigo del cuerpo”, ten cuidado con hablar de más. Todo puede ser usado en tu contra eventualmente.

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7. La Procastinación

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Si dejas las cosas para despues, las oportunidades pasan y no vuelven. Tienes que saber que los clientes no esperan, el dinero no tiene horario ni conoce de horas libres ni de fines de semanas. La gente que posterga y deja todo para despues ni idea tiene del auto-sabotaje que se estan haciendo a ellas mismas y a su emprendimiento. La procastinación es una de las peores cosas que puedes hacer para el desarrollo de tu marca personal. Lo que no hiciste hoy, ya mañana alguién lo habra hecho y tu habrás quedado atrás.  Ya hemos hablado de esto en una entrada anterior, puedes leer mas sobre la procastinación aquí.

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¿Has cometido alguno de estos errores?

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Si has cometido alguno de estos errores… puedes hacer dos cosas en este momento. La primera es lamentarte y sentir que todo se pierde por haber cometido estos pecados. La segunda y es la que te recomiendo hacer es analizar que has estado haciendo mal y aplicar los correctivos necesarios.  Recuerda, no te enfoques en el problema, sino en como solucionarlo.

 

 

Se que iniciar un negocio es una tarea dantesca, hay muchas cosas nuevas que aprender y la cantidad de información es abrumadora. Como soy el tipo de personas que siempre se enfoca en soluciones, me gusta tender la mano a las personas para que no estén dando saltos de rana en su emprendimiento. En el mundo de los negocios cada error cuesta tiempo y dinero.

 

Si estás en proceso de iniciar tu marca personal has llegado al lugar indicado, porque he preparado para ti un recurso que te ayudará a empezar ese emprendimiento conun buen pie. He condensado años de aprendizajes y experiencias en una clase maestra de una hora que te enseñará todo lo que necesitas saber para empezar HOY mismo tu marca personal.

 

Si quieres aprender como iniciar tu marca personal exitosamente, esto es para ti. Quiero invitarte a un webinar gratuito. Haz click en el botón a continuación y registrate para el webinar “5 Pasos para montar tu marca personal” Aquí te revelaré secretos y tips para potenciar y desarrollar correctamente tu marca personal. Te espero.

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}<!– [et_pb_line_break_holder] –> #_form_35_._inline-style button._inline-style { position:relative; top:27px; }<!– [et_pb_line_break_holder] –> #_form_35_._inline-style p { margin:0; }<!– [et_pb_line_break_holder] –> #_form_35_._inline-style ._button-wrapper { position:relative; margin:27px 12.5px 0 20px; }<!– [et_pb_line_break_holder] –> #_form_35_ ._form-thank-you { position:relative; left:0; right:0; text-align:center; font-size:18px; }<!– [et_pb_line_break_holder] –> @media all and (min-width:320px) and (max-width:667px) { #_form_35_._inline-form._inline-style ._inline-style._button-wrapper { margin-top:20px !important; margin-left:0 !important; }<!– [et_pb_line_break_holder] –> }<!– [et_pb_line_break_holder] –></style><!– [et_pb_line_break_holder] –><form method=”POST” action=”https://marielysavila.activehosted.com/proc.php” id=”_form_35_” class=”_form _form_35 _inline-form _dark” novalidate><!– [et_pb_line_break_holder] –> <input type=”hidden” name=”u” value=”35″ /><!– [et_pb_line_break_holder] –> <input type=”hidden” name=”f” value=”35″ /><!– [et_pb_line_break_holder] –> <input type=”hidden” name=”s” /><!– [et_pb_line_break_holder] –> <input type=”hidden” name=”c” value=”0″ /><!– [et_pb_line_break_holder] –> <input type=”hidden” name=”m” value=”0″ /><!– [et_pb_line_break_holder] –> <input type=”hidden” name=”act” value=”sub” /><!– [et_pb_line_break_holder] –> <input type=”hidden” name=”v” value=”2″ /><!– [et_pb_line_break_holder] –> <div class=”_form-content”><!– [et_pb_line_break_holder] –> <div class=”_form_element _x65334329 _full_width _clear” ><!– [et_pb_line_break_holder] –> <div class=”_form-title”><!– [et_pb_line_break_holder] –> ¿Deseas emprender con éxito?<!– [et_pb_line_break_holder] –> </div><!– [et_pb_line_break_holder] –> </div><!– [et_pb_line_break_holder] –> <div class=”_form_element _x18403256 _full_width _clear” ><!– [et_pb_line_break_holder] –><br> <!– [et_pb_line_break_holder] –><div class=”_html-code”><!– [et_pb_line_break_holder] –> <p><!– [et_pb_line_break_holder] –> <strong>En mi libro Secretos de un Emprendimiento Exitoso revelo gratuitamente<!– [et_pb_line_break_holder] –>todo lo que necesitas saber para dar un giro de 180 grados a tus negocios.<!– [et_pb_line_break_holder] –> </div><!– [et_pb_line_break_holder] –> </div><!– [et_pb_line_break_holder] –> <div class=”_form_element _x34259118 _full_width ” ><!– [et_pb_line_break_holder] –> <label class=”_form-label”><!– [et_pb_line_break_holder] –> Nombre completo<!– [et_pb_line_break_holder] –> </label><!– [et_pb_line_break_holder] –> <div class=”_field-wrapper”><!– [et_pb_line_break_holder] –> <input type=”text” name=”fullname” placeholder=”Ingresa tu nombre completo” /><!– [et_pb_line_break_holder] –> </div><!– [et_pb_line_break_holder] –> </div><!– [et_pb_line_break_holder] –> <div class=”_form_element _x16677092 _full_width ” ><!– [et_pb_line_break_holder] –> <label class=”_form-label”><!– [et_pb_line_break_holder] –> Correo electrónico*<!– [et_pb_line_break_holder] –> </label><!– [et_pb_line_break_holder] –> <div class=”_field-wrapper”><!– [et_pb_line_break_holder] –> <input type=”text” name=”email” placeholder=”Ingresa tu correo electrónico” required/><!– [et_pb_line_break_holder] –> </div><!– [et_pb_line_break_holder] –> </div><!– [et_pb_line_break_holder] –> <div class=”_button-wrapper _full_width”><!– [et_pb_line_break_holder] –> <button id=”_form_35_submit” class=”_submit” type=”submit”><!– [et_pb_line_break_holder] –> Enviar<!– [et_pb_line_break_holder] –> </button><!– [et_pb_line_break_holder] –> </div><!– [et_pb_line_break_holder] –> <div class=”_clear-element”><!– [et_pb_line_break_holder] –> </div><!– [et_pb_line_break_holder] –> </div><!– [et_pb_line_break_holder] –> <div class=”_form-thank-you” style=”display:none;”><!– [et_pb_line_break_holder] –> </div><!– [et_pb_line_break_holder] –> </form><script type=”text/javascript”><!– [et_pb_line_break_holder] –>window._show_thank_you = function(id, message, trackcmp_url) {<!– [et_pb_line_break_holder] –> var form = document.getElementById(&#039;_form_&#039; 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+ event] = function() {<!– [et_pb_line_break_holder] –> oldFunc.apply(this, arguments);<!– [et_pb_line_break_holder] –> func.apply(this, arguments);<!– [et_pb_line_break_holder] –> };<!– [et_pb_line_break_holder] –> }<!– [et_pb_line_break_holder] –> }<!– [et_pb_line_break_holder] –> var _removed = false;<!– [et_pb_line_break_holder] –> var form_to_submit = document.getElementById(&#039;_form_35_&#039;);<!– [et_pb_line_break_holder] –> var allInputs = form_to_submit.querySelectorAll(&#039;input, select, textarea&#039;), tooltips = [], submitted = false;<!– [et_pb_line_break_holder] –> var remove_tooltips = function() {<!– [et_pb_line_break_holder] –> for (var i = 0; i < tooltips.length; i++) {<!– [et_pb_line_break_holder] –> tooltips[i].tip.parentNode.removeChild(tooltips[i].tip);<!– [et_pb_line_break_holder] –> }<!– [et_pb_line_break_holder] –> tooltips = [];<!– [et_pb_line_break_holder] –> };<!– [et_pb_line_break_holder] –> var remove_tooltip = function(elem) {<!– [et_pb_line_break_holder] –> for (var i = 0; i < tooltips.length; i++) {<!– [et_pb_line_break_holder] –> if (tooltips[i].elem === elem) {<!– [et_pb_line_break_holder] –> tooltips[i].tip.parentNode.removeChild(tooltips[i].tip);<!– [et_pb_line_break_holder] –> tooltips.splice(i, 1);<!– [et_pb_line_break_holder] –> return;<!– [et_pb_line_break_holder] –> }<!– [et_pb_line_break_holder] –> }<!– [et_pb_line_break_holder] –> };<!– [et_pb_line_break_holder] –> var create_tooltip = function(elem, text) {<!– [et_pb_line_break_holder] –> var tooltip = document.createElement(&#039;div&#039;), arrow = document.createElement(&#039;div&#039;), inner = document.createElement(&#039;div&#039;), new_tooltip = {};<!– [et_pb_line_break_holder] –> if (elem.type != &#039;radio&#039; && elem.type != &#039;checkbox&#039;) {<!– [et_pb_line_break_holder] –> tooltip.className = &#039;_error&#039;;<!– [et_pb_line_break_holder] –> arrow.className = &#039;_error-arrow&#039;;<!– [et_pb_line_break_holder] –> inner.className = &#039;_error-inner&#039;;<!– [et_pb_line_break_holder] –> inner.innerHTML = text;<!– [et_pb_line_break_holder] –> tooltip.appendChild(arrow);<!– [et_pb_line_break_holder] –> tooltip.appendChild(inner);<!– [et_pb_line_break_holder] –> elem.parentNode.appendChild(tooltip);<!– [et_pb_line_break_holder] –> } else {<!– [et_pb_line_break_holder] –> tooltip.className = &#039;_error-inner _no_arrow&#039;;<!– [et_pb_line_break_holder] –> tooltip.innerHTML = text;<!– [et_pb_line_break_holder] –> elem.parentNode.insertBefore(tooltip, elem);<!– [et_pb_line_break_holder] –> new_tooltip.no_arrow = true;<!– [et_pb_line_break_holder] –> }<!– [et_pb_line_break_holder] –> new_tooltip.tip = tooltip;<!– [et_pb_line_break_holder] –> new_tooltip.elem = elem;<!– [et_pb_line_break_holder] –> tooltips.push(new_tooltip);<!– [et_pb_line_break_holder] –> return new_tooltip;<!– [et_pb_line_break_holder] –> };<!– [et_pb_line_break_holder] –> var resize_tooltip = function(tooltip) {<!– [et_pb_line_break_holder] –> var rect = tooltip.elem.getBoundingClientRect();<!– [et_pb_line_break_holder] –> var doc = document.documentElement, scrollPosition = rect.top – ((window.pageYOffset || doc.scrollTop) – (doc.clientTop || 0));<!– [et_pb_line_break_holder] –> if (scrollPosition < 40) {<!– [et_pb_line_break_holder] –> tooltip.tip.className = tooltip.tip.className.replace(/ ?(_above|_below) ?/g, &#039;&#039;) + &#039; _below&#039;;<!– [et_pb_line_break_holder] –> } else {<!– [et_pb_line_break_holder] –> tooltip.tip.className = tooltip.tip.className.replace(/ ?(_above|_below) ?/g, &#039;&#039;) + &#039; _above&#039;;<!– [et_pb_line_break_holder] –> }<!– [et_pb_line_break_holder] –> };<!– [et_pb_line_break_holder] –> var resize_tooltips = function() {<!– [et_pb_line_break_holder] –> if (_removed) return;<!– [et_pb_line_break_holder] –> for (var i = 0; i < tooltips.length; i++) {<!– [et_pb_line_break_holder] –> if (!tooltips[i].no_arrow) resize_tooltip(tooltips[i]);<!– [et_pb_line_break_holder] –> }<!– [et_pb_line_break_holder] –> };<!– [et_pb_line_break_holder] –> var validate_field = function(elem, remove) {<!– [et_pb_line_break_holder] –> var tooltip = null, value = elem.value, no_error = true;<!– [et_pb_line_break_holder] –> remove ? remove_tooltip(elem) : false;<!– [et_pb_line_break_holder] –> if (elem.type != &#039;checkbox&#039;) elem.className = elem.className.replace(/ ?_has_error ?/g, &#039;&#039;);<!– [et_pb_line_break_holder] –> if (elem.getAttribute(&#039;required&#039;) !== null) {<!– [et_pb_line_break_holder] –> if (elem.type == &#039;radio&#039; || (elem.type == &#039;checkbox&#039; && /any/.test(elem.className))) {<!– [et_pb_line_break_holder] –> var elems = form_to_submit.elements[elem.name];<!– [et_pb_line_break_holder] –> no_error = false;<!– [et_pb_line_break_holder] –> for (var i = 0; i < elems.length; i++) {<!– [et_pb_line_break_holder] –> if (elems[i].checked) no_error = true;<!– [et_pb_line_break_holder] –> }<!– [et_pb_line_break_holder] –> if (!no_error) {<!– [et_pb_line_break_holder] –> tooltip = create_tooltip(elem, “Please select an option.”);<!– [et_pb_line_break_holder] –> }<!– [et_pb_line_break_holder] –> } else if (elem.type ==&#039;checkbox&#039;) {<!– [et_pb_line_break_holder] –> var elems = form_to_submit.elements[elem.name], found = false, err = [];<!– [et_pb_line_break_holder] –> no_error = true;<!– [et_pb_line_break_holder] –> for (var i = 0; i < elems.length; i++) {<!– [et_pb_line_break_holder] –> if (elems[i].getAttribute(&#039;required&#039;) === null) continue;<!– [et_pb_line_break_holder] –> if (!found && elems[i] !== elem) return true;<!– [et_pb_line_break_holder] –> found = true;<!– [et_pb_line_break_holder] –> elems[i].className = elems[i].className.replace(/ ?_has_error ?/g, &#039;&#039;);<!– [et_pb_line_break_holder] –> if (!elems[i].checked) {<!– [et_pb_line_break_holder] –> no_error = false;<!– [et_pb_line_break_holder] –> elems[i].className = elems[i].className + &#039; _has_error&#039;;<!– [et_pb_line_break_holder] –> err.push(“Checking %s is required”.replace(“%s”, elems[i].value));<!– [et_pb_line_break_holder] –> }<!– [et_pb_line_break_holder] –> }<!– [et_pb_line_break_holder] –> if (!no_error) {<!– [et_pb_line_break_holder] –> tooltip = create_tooltip(elem, err.join(&#039;<br/>&#039;));<!– [et_pb_line_break_holder] –> }<!– [et_pb_line_break_holder] –> } else if (elem.tagName == &#039;SELECT&#039;) {<!– [et_pb_line_break_holder] –> var selected = true;<!– [et_pb_line_break_holder] –> if (elem.multiple) {<!– [et_pb_line_break_holder] –> selected = false;<!– [et_pb_line_break_holder] –> for (var i = 0; i < elem.options.length; i++) {<!– [et_pb_line_break_holder] –> if (elem.options[i].selected) {<!– [et_pb_line_break_holder] –> selected = true;<!– [et_pb_line_break_holder] –> break;<!– [et_pb_line_break_holder] –> }<!– [et_pb_line_break_holder] –> }<!– [et_pb_line_break_holder] –> } else {<!– [et_pb_line_break_holder] –> for (var i = 0; i < elem.options.length; i++) {<!– [et_pb_line_break_holder] –> if (elem.options[i].selected && !elem.options[i].value) {<!– [et_pb_line_break_holder] –> selected = false;<!– [et_pb_line_break_holder] –> }<!– [et_pb_line_break_holder] –> }<!– [et_pb_line_break_holder] –> }<!– [et_pb_line_break_holder] –> if (!selected) {<!– [et_pb_line_break_holder] –> no_error = false;<!– [et_pb_line_break_holder] –> tooltip = create_tooltip(elem, “Please select an option.”);<!– [et_pb_line_break_holder] –> }<!– [et_pb_line_break_holder] –> } else if (value === undefined || value === null || value === &#039;&#039;) {<!– [et_pb_line_break_holder] –> elem.className = elem.className + &#039; _has_error&#039;;<!– [et_pb_line_break_holder] –> no_error = false;<!– [et_pb_line_break_holder] –> tooltip = create_tooltip(elem, “This field is required.”);<!– [et_pb_line_break_holder] –> }<!– [et_pb_line_break_holder] –> }<!– [et_pb_line_break_holder] –> if (no_error && elem.name == &#039;email&#039;) {<!– [et_pb_line_break_holder] –> if (!value.match(/^[\+_a-z0-9-&#039;&=]+(\.[\+_a-z0-9-&#039;]+)*@[a-z0-9-]+(\.[a-z0-9-]+)*(\.[a-z]{2,})$/i)) {<!– [et_pb_line_break_holder] –> elem.className = elem.className + &#039; 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